Get Found in Traditional and AI Search

Organic discovery is as varied as ever.

Organic discovery is as varied as ever. Google still commands the majority search queries and Chrome dominates as a browser; but search habits increasingly span multiple modalities - scrolling, streaming, asking, validating.

Generative engine optimization (GEO) is emerging as its essential companion to traditional search engine optimization, which has been the cornerstone of digital visibility for decades.

Zero-Click Search is Here!

Traditional ‘blue links’ are below the fold. Answers for informational queries are provided within the Google search experience through AI Overviews. AI interfaces like Gemini, ChatGPT and Claude present fully baked answers and solutions. This means less traffic. Our focus is now on mid and late journey discovery and conversion with strong brand POVs and website experiences.

GEO doesn’t replace SEO - it depends on it.

We help clients strengthen how LLMs ingest, interpret, and cite your content. GEO is the “bridge layer” — optimizing content for machine understanding (schema, markup, verifiable data) while maintaining human credibility (E-E-A-T).Generative Engine Optimization builds on the foundations of traditional SEO: crawlability, topical relevance and authority, citations (local signals critical for EVP), reputation management. GEO builds on SEO’s foundations — then optimizes for how AI systems understand, synthesize, and recommend brands.