Digital Tracking & Reporting

The Problem

Is your data telling you the truth? Most small businesses upgraded to Google Analytics 4, but they aren’t actually using it to drive growth. If you are seeing inflated numbers, missing conversion data, or can’t tell which marketing channel is actually making the phone ring, you don’t have a traffic problem; you have a measurement problem.

At New Heights SEO, we bridge the gap between “having a website” and “having a growth engine.”

Our Core Expertise

Precision Tracking. Technical Excellence. We don’t just “install” code; we architect a data ecosystem that tracks the moments that matter.

• GA4 Strategy & Migration: Beyond the basics. We configure custom dimensions, audiences, and reports tailored to your specific business goals.
• Google Tag Manager (GTM) Mastery: We leverage both Client-Side and Server-Side GTM.

Why Server-Side? It ensures higher data accuracy, improves website load speed, and helps bypass the limitations of modern ad-blockers and privacy updates (ITP).

Actionable Reporting: We move you away from “vanity metrics” and toward actionable insights. See exactly where your leads come from and which pages are driving ROI.

We Track the Actions That Impact Your Bottom Line. A click is just a click—until it becomes a lead. We specialize in integrating the tools your business relies on daily to ensure every conversion is attributed correctly. 

 Stop wondering which forms are being abandoned. We provide deep integration for Gravity Forms and Formstack, tracking successful submissions and user interactions so you know exactly which campaigns are generating inquiries. 

 For small businesses, the phone is the lifeline. We integrate CallRail with GA4 to attribute phone calls to specific keywords, ads, and landing pages. Know exactly which marketing dollar made the phone ring. 

What Happens When Your Data is Clean? When New Heights SEO handles your tracking, you gain more than just graphs — you gain clarity.

• Optimized Ad Spend: Stop wasting money on keywords that get clicks but no calls.
• Proven ROI: Clearly see the path from a Google Search to a Formstack submission.
• Future-Proof Data: With Server-Side GTM, your data is more resilient to the “cookieless” future.
• Confidence: Make business decisions based on facts, not “gut feelings.”

“New Heights took our unwieldy GA4 account and turned it into our most valuable asset. We now know exactly which forms drive our highest-value clients.”

— Multi-location Ophthalmology Client

“The team at New Heights fixed our website tracking and organized it in a way that gave us forward momentum on our reporting and a pathway to a 40% growth in leads and a 25% growth in new patients.”

— Dental Service Organization (DSO) Industry Client

Don’t let another month of data go uncaptured. Let New Heights SEO audit your current GA4 setup and build a tracking plan that fuels your growth.

Free consultation for small businesses looking to scale!